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SEO for SaaS

Rank for searches that become pipeline.

Senior-led SEO for B2B SaaS. We focus on the high-intent searches your buyers make before they start a trial or book a demo, and build the foundations AI search depends on.

What we do

SEO shaped around how software gets bought.

Ten years of agency SEO for international brands, focused on the parts that matter most for SaaS growth.

Technical SEO

Crawling, indexing, site speed, JavaScript rendering, site architecture and migrations. The groundwork that lets everything else perform.

Bottom-of-funnel content

Comparison, alternatives, use-case and integration pages built to rank and convert buyers who are ready to choose.

Content strategy

A topic plan that builds authority in your category and connects helpful content to your product.

Authority and digital PR

Earning mentions and links from relevant publications, partners and communities through genuinely useful content.

Conversion from organic

Clear calls to action, trial and demo paths, and page layouts that turn organic visitors into sign-ups.

Reporting tied to revenue

Organic sign-ups, demos and pipeline tracked in your analytics and CRM, explained simply each month.

SEO + AI search

One piece of work. Two places you win.

The pages that rank for high-intent searches are often the same pages AI assistants cite when they recommend a tool. We plan SEO and AI search together, so every page we create earns its keep twice.

  • Every page planned for a search query and an AI prompt
  • Structured, quotable answers that rank and get cited
  • Authority that helps both Google and AI trust you

Explore AI Search

How it works

Focused on impact, month by month.

  1. Audit and research

    Technical review, competitor gaps and the high-intent keywords that matter for your product.

  2. Fix and build

    Technical fixes go in first, then the pages most likely to drive sign-ups.

  3. Grow authority

    Digital PR and partnerships to build trust in your category, measured against pipeline.

FAQ

Questions, answered.

Is SEO still worth it with AI search?

Yes. Google is still where a large share of software research happens, and AI search engines lean on search indexes to find the pages they cite. Good SEO now pays off twice.

What kind of keywords do you focus on?

High-intent searches first: comparisons, alternatives, “best tool for”, integrations and use cases. These are smaller in volume than broad topics, but they turn into trials and demos.

Do you build links?

We earn mentions and links through digital PR, partnerships, original data and genuine expert content. We don’t buy links or use private networks.

How do you measure SEO success?

Rankings and traffic are useful signals, but we focus on sign-ups, demo requests and pipeline from organic search, tracked in your analytics and CRM wherever possible.

Get in touch

Let’s get you in the answer.

Book a 30-minute call. We’ll look at how your product shows up in AI answers and on Google today, and where the quickest wins are.