AI Search
Get recommended when buyers ask AI.
We help your product get cited and recommended in ChatGPT, Perplexity, Gemini, Claude and Google’s AI Overviews, for the questions that lead to trials and demos.
Where your buyers are asking now.
ChatGPT
Perplexity
Gemini
Claude
AI Overviews
Our approach
Four things AI needs to recommend you.
AI assistants recommend products they can find, understand, trust and compare. We work on all four at once.
Be readable
If AI crawlers can’t reach or render your pages, nothing else matters. We make sure your site is open, fast and easy for machines to understand.
- AI crawler access (GPTBot, ClaudeBot, PerplexityBot)
- Rendering for JavaScript-heavy sites
- Structured data for product, pricing and FAQs
Be the best answer
AI assistants quote content that answers the question directly. We create and restructure pages around the prompts your buyers use.
- Comparison and “alternatives to” pages
- Use-case, industry and integration pages
- Clear pricing and feature information
Be talked about
AI trusts what others say about you more than what you say about yourself. We build your presence where AI looks for opinions.
- Review platforms such as G2 and Capterra
- “Best tools for” lists and roundups
- Communities, digital PR and expert commentary
Be measured
AI answers change daily. We track your prompts in Klarity, our own tool, so we know what’s working and you can see it too.
- Share of voice against named competitors
- Mention rate by AI platform
- The sources AI cites in your category
How it works
A monthly rhythm that compounds.
Prioritise
Each month we look at the Klarity data and agree the prompts and pages with the biggest upside.
Create and fix
We publish new pages, improve existing ones and resolve technical issues.
Earn mentions
We secure reviews, list placements and coverage on the sources AI trusts.
Report
You get a clear summary of what we did, what moved and what’s next.
FAQ
Questions, answered.
Is this the same as GEO or AEO?
Yes. Generative engine optimisation (GEO), answer engine optimisation (AEO) and LLM SEO all describe the same goal: being included and recommended in AI-generated answers. We just call it AI search.
Do AI assistants use my website directly?
Some do. ChatGPT search, Perplexity, Gemini and Google’s AI Overviews often search the live web and cite pages. They also draw on what they learned in training, which comes largely from third-party sites. That’s why we work on both your site and your wider footprint.
Should we have an llms.txt file?
It’s low effort and does no harm, so we usually add one. But it’s not a magic switch. Clear, crawlable pages and strong third-party mentions matter far more.
How do you report on progress?
Through Klarity, our own tracking software. You’ll see your share of answers, mention rate and citations by platform and prompt, plus a plain-English summary each month of what we did and what changed.
Get in touch
Let’s get you in the answer.
Book a 30-minute call. We’ll look at how your product shows up in AI answers and on Google today, and where the quickest wins are.