No false promises
Nobody controls AI answers or Google rankings. I’ll never guarantee a placement, but I’ll always show you what’s moving.
Founder
Hi, I’m John.
I founded Visible to help B2B SaaS companies get recommended when their buyers ask AI, and keep winning on Google while they do it.
I spent more than ten years in senior SEO roles at leading UK and global agencies, working on search for well-known international brands. I’ve seen search change many times. This is the biggest shift yet.
The story
From rankings to recommendations.
For most of my career, search meant one thing: getting a page to rank on Google. I did that for international brands, across technical SEO, content and authority, at leading UK and global agencies.
Then buyers started asking AI. Instead of ten blue links, they got one answer with a few names in it. For software companies, that answer is fast becoming the shortlist.
We track this with Klarity, our own tool, which asks AI assistants real buyer questions every day and records which brands get recommended. The pattern is consistent: the companies that win in AI answers are the ones with strong search foundations, clear content and a good reputation across the web.
Why B2B SaaS
Software buying is full of exactly the questions AI is good at answering: which tool is best for this, how does X compare with Y, what are the alternatives. That makes SaaS the category where AI search matters most, and where the right work pays off fastest.
How I work
When you work with Visible, you work with me. No account managers passing messages along, no junior team learning on your budget. I stay close to the work and accountable for the results.
Principles
What you can count on.
Plain English
You’ll always know what we’re doing and why, without the jargon.
Impact first
We put time where it moves the needle, not into hitting a fixed number of deliverables.
Data you can see
Klarity gives you the same view of your AI visibility that I have.
Get in touch
Let’s talk.
Book a 30-minute call with me. We’ll look at how your product shows up in AI answers today and where I can help.